Accessibility
Short site load-time
Adequate contrast between text and backgrounds
Font size and spacing make content easy to read
Graphics, video, and audio have alt tags and/or descriptions that provide
essentially the same content, and are used sparingly
Image maps must also have alt tags, and links
Online testing tools:
Contrast:
http://www.accesskeys.org/tools/color-contrast.html
Readability:
http://juicystudio.com/services/readability.php
Identity
Building logo or pictured displayed, and linked across main site to building main
Home page is digestible in 15 seconds
Clear link to building information
Clear link to contact information
Navigation
Main navigation easily identifiable
Link names are clear and easy to understand
Number of main links kept to a minimum, using submenus as necessary
Main navigation links are consistent across the site
Site search is available on main page
Content
Major section headings meaningful and clearly identifiable
Critical content placed at the top
Main content brief and clear
Page titles and subdirectories are meaningful and explanatory-no "Home" or "Click here"
Styles and colors consistent across the site
Text emphasis-bold, italic-used sparingly
Content should be text-based, not graphic
One font used per page
Text should be against a plain, preferably white, background
